排序方式： 共有141条查询结果，搜索用时 15 毫秒
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对当下报业数字化进程中若干问题的思考 总被引：1，自引：0，他引：1
由传统报业向数字报业转型已是大势所趋,在传统报业与互联网的融合过程中,内容与渠道的关系、报纸网站的收费模式、移动终端的开发以及三网融合将带来的挑战和机遇都值得我们关注和深入思考。 相似文献
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Drawing upon theories governing micro-institutions and strategic actions on resources, this study proposes a model suitable for assessing the antecedents and consequences of “Internet-Based Channel Orientation” (IBCO) on the operations of domestic companies of moderate or lesser size. Investigation focused primarily on the entrepreneurial capability (ENCAP) of such firms and industrial competition (INDCOM) as predictors of the IBCO of a business. Analysis was conducted as to whether IBCO contributed to heightened market sensing capability (MKTSENSE) and indirectly reinforced competitiveness. To this end, data was sourced from 198 firms based in Nigeria, typically micro-, small- and medium-sized businesses. Statistical analysis indicated that IBCO had a stronger and direct effect on encouraging the fluency of operations at small- and medium-sized enterprises. However, IBCO in combination with a competitive advantage was insufficient to attain competitiveness, the magnitude of such an effect being indirectly anchored to the MKTSENSE of the firm. This study highlights that businesses need to invest in Internet marketing tools and employ them effectively to stay competitive over the long term. 相似文献
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对央视少儿频道《新闻袋袋裤》和《音乐快递》两个栏目的受众调查发现,其受众定位存在＂受众定位跨度太大＂和＂目标受众缺少差异性＂的问题。传播实践证明,少儿频道和少儿节目的受众应该依据少儿的年龄、性别、地域等各种差异细分。 相似文献
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从电视媒体多年来“新闻立台”或“娱乐立台”的媒体实践看,两者皆持之有据,“娱乐立台”功不可没,不宜把“新闻立台”视为整个电视业及其主流传媒的规定动作。电视界和电视业以“文化立台”具有多重现实意义,其关键在于持有文化本色、文化“三量”和文化个性。 相似文献
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浅析企业网络营销渠道建设中存在的问题与对策 总被引：1，自引：0，他引：1
网络作为一种新兴的营销渠道,适应了现代传播手段和大众消费者的某些需求,也给企业带来了拓展市场的有利条件。企业从事网络营销,是利用网络营销特定的优势与功能开展的。随着网络营销的出现,网络营销成为企业进行市场开拓的重要渠道。目前在企业网络营销渠道建设中,面临一些值得关注的问题,应采取特定的策略来完成。本文结合营销理论对企业网络营销渠道建设存在的问题进行分析,并提出了企业建设网络渠道的建议。 相似文献
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